The Blueprint
It all started with a bag...
We were working at Super Bowl LVIII. Different roles, different companies, but one shared goal: to make a complex event run smoothly. We worked on the ground with companies like Procter & Gamble, CBS, and the NFL, each handling our part of the puzzle.
Through long hours, last-minute changes, and unexpected challenges, something clicked. Despite the chaos, we worked in sync. Our strengths complemented each other. Communication was effortless. We found solutions before problems fully appeared.
That week showed us the power of true collaboration. It was not just about getting things done. It was about how we worked together with trust, respect, and a shared commitment to excellence. That experience planted the seed for Good Chemistry.
Over the years, as individuals, we’ve been trusted by a diverse range of clients across industries. From major sports organizations like the NBA, to media and entertainment companies including BET+ and Rickey Smiley, to tech giants like Amazon and Microsoft, to influential leaders such as Sarah Jakes Roberts—our work spans far and wide. We’ve supported nonprofits like the Boris L. Henson Foundation, partnered with brands like McDonald’s, and served professional associations including the African American Men’s Association.
This breadth of experience means we bring versatility and deep expertise to every project. We have learned how to adapt, innovate, and deliver across entertainment, technology, nonprofit, sports, and corporate spaces. No matter the setting, we bring professionalism grounded in heart and a commitment to getting it right.
Good Chemistry is the result of those experiences coming together. A team built on trust, flexibility, and a genuine passion to help others bring their visions to life.
MEET THE TEAM
We do more than support your work.
We partner with you to make sure your ideas become reality, smoothly and intentionally.
Destiny Allen - Director of Operations
Destiny Allen is a powerhouse strategist and visionary leader with a proven track record of elevating brands and organizations across diverse industries. She has managed complex projects for clients including the NFL, NBA, Dr. Jamal Bryant, BET+ and other major ministries and nonprofits. With deep expertise in project management, operations, and client relations, Destiny masterfully orchestrates initiatives with precision and grace. Her keen ability to anticipate needs, streamline processes, and communicate clearly makes her an invaluable partner for businesses and ministries looking to bridge the gap between vision and execution. Her passion for excellence and unwavering commitment to integrity set the standard for everything Good Chemistry delivers.
Dr. De’Laija Napier - Director of Social Media & Marketing
Hailing from Miami, Florida, Dr. De’Laija Napier is a detailed marketing strategist who commands over $10 million in digital campaign budgets with precision and creativity. With a background rooted in public relations and a mastery of 360° brand marketing, she has led digital strategy, creative direction, and social media execution for top-tier brands across industries. Her work has been spotlighted on CBS, ABC, the NFL, and major networks, driving results that turn audiences into loyal, engaged communities. Dr. Napier blends visionary thinking with hands-on expertise, making her a force in building campaigns that don’t just attract attention — they deliver impact.
James Hairston IV - Director of Live Production
James Hairston IV is a master storyteller and Stellar Award winning video production expert with a sharp eye for capturing moments that matter. Originally from Bridgeport, Connecticut, he brings deep creative vision and technical expertise to every project, crafting visually stunning and emotionally engaging films that preserve legacies and elevate brands. Known for his ability to listen closely and translate unique stories into powerful visuals, James combines cutting-edge techniques with a passion for authentic storytelling. His commitment to excellence and client satisfaction makes him a trusted partner for those who want their message told with impact and precision.
